Virgin Australia and Sabre have entered a partnership to modernise the airline’s retailing capabilities through the phased implementation of SabreMosaicTM, the company’s AI-driven platform.
“Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing,” said Roshan Mendis, chief commercial officer, Sabre Travel Solutions.
Mendis continued “We aim to empower Virgin Australia to deliver a personalized, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide.”
Virgin Australia – which is already a comprehensive user of Sabre technologies and commercial planning products - will begin to integrate the SabreMosaic platform, with the aim to further enhance its retailing strategy.
David Hogarth, chief information officer of Virgin Australia commented: “We are excited to partner with Sabre to lead the industry in modern airline retailing. This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience. The SabreMosaic platform will over time enable us to optimize our offers, enhance guest interactions, and build a competitive advantage in the market.”
SabreMosaic encompasses 10 new product suites – from offers and orders to settlement and delivery – as well as Sabre’s existing AI-powered Retail Intelligence solutions.