Malaysia Airlines Bhd (MAS) has stated that it is regaining market share on key routes. Chief executive officer and group managing director Peter Bellew commented that the airline has an 8% share on the London route and has “seen a general increase in market share of 3 per cent and 4 per cent in other routes generally”.
The growth has been attributed to an aggressive sales push and advertising campaigns.
“We saw over the last few weeks that the amount of money we spent on advertising, we were getting back 10 to 20-fold more... it is a no-brainer, and in the leisure business, you have to spend money to bring in money,” Bellew said in a recent interview.