Thai Airways has selected IBS Software's iLoyal platform to modernise its loyalty programme, Royal Orchid Plus.
The iLoyal platform will provide the airline with a “future-ready loyalty foundation". The software will allow the airline to accelerate member engagement, design targetted promotions, and expand reward opportunities.
Kittiphong Sansomboon, chief commercial officer, Thai Airways said: “Strengthening our loyalty programme is a key priority. This investment marks a significant milestone in our digital transformation journey."