Thai Airways is expanding its partnership with technology and software provider Sabre. The airline has selected Sabre’s ‘fares manager’ and ‘fares optimiser’ solutions, which will allow Thai Airways to manage its fares, analyse market trends and make data-driven pricing decisions.
“By using Sabre’s advanced fares management solutions, we can efficiently monitor competitor fare activities and quickly adjust our pricing strategies to capture revenue opportunities,” said Nuthaphol Amawatana, head of pricing and revenue management at Thai Airways.
Amawatana added: “This collaboration with Sabre enables us to refine our pricing approach, ensuring that we offer the right fares at the right time to our customers.”