SWISS has unveiled its new Premium Economy Class, which will supplement its existing Economy, Business and First classes of travel from the fourth quarter of this year.
The new Premium Economy Class cabin will gradually be installed aboard all 12 of SWISS’s long-haul Boeing 777-300ERs from the fourth quarter of this year. The airline states that its new Premium Economy Class “further strengthens its premium positioning in the growing leisure travel segment”.
“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort and more individuality,” says SWISS CEO Dieter Vranckx. “And by introducing our new class of travel, we are also further strengthening our premium positioning in the growing leisure travel segment.”
Each SWISS Boeing 777-300ER will be equipped with 24 Premium Economy Class seats from seat manufacturer ZIM. SWISS Premium Economy travellers will be issued with a complimentary amenity kit that is specifically manufactured using sustainable materials.
SWISS Chief Commercial Officer Tamur Goudarzi Pour says: “Our new Premium Economy Class is tailor-made for our previous Economy Class customers who are looking to enhance their air travel experience and enjoy the benefits associated with higher travel classes. In international comparison terms, our SWISS Premium Economy Class is very clearly positioned as a top travel product.”