SWISS launches new global eSIM

Swiss International Air Lines (SWISS) has introduced a new global travel eSIM service in collaboration with eSIM Go, aimed at providing passengers with convenient and affordable mobile data connectivity during their travels. The SWISS eSIM Powered by Breeze service allows passengers to stay connected in over 150 countries without worrying about expensive data roaming fees. “We're pleased with the positive response to our new product offering, underscoring LHG’s commitment to enhancing the travel experience for our customers,"" said Johann-Philipp Bruns, vice president ancillary, partner and retail Lufthansa Group. “Through our partnership with eSIM Go, SWISS aims to provide guests with a seamless and hassle-free solution for staying connected while abroad.” SWISS eSIM, Powered by Breeze, utilises eSIM Go’s digital mobile ecosystem to provide travelers with a range of data bundle options based on 1,000 Tier 1 mobile networks worldwide. Mitch Fordham, CRO at eSIM Go, said: “The strong demand and impressive repeat purchase rates so far demonstrate the immense value this service provides to SWISS customers.”