Ryanair is closing its Prime member offering from 28 Nov, following an eight-month trial period. All existing 55,000 Prime members will continue to enjoy exclusive monthly low fare offers until Oct 2026, but no new members will be allowed to sign up after Fri, 28 Nov.
The airline said that the low turnout made the scheme unprofitable.
“To date, we have signed up over 55,000 Prime members, generating over €4.4m in subscription fees,” said Ryanair CMO, Dara Brady. “However, our Prime members have received over €6m in fare discounts, so this trial has cost more money than it generates. This level of memberships, or subscription revenue does not justify the time and effort it takes to launch monthly exclusive Prime seat sales for our 55,000 Prime members.”
The 55,000 existing will continue to enjoy flight and seat savings for the remainder of their 12-month membership.