Capital A Berhad launched airasia brand co. a new entity dedicated to further enhancing the reach and impact of its airasia brand worldwide. The new entity will be led by Rudy Khaw as CEO and Capital A CEO Tony Fernandes as Chairman. airasia brand co. will take ownership of its Intellectual Property (IP) portfolio, including all brands and marks across the Capital A Group.
Khaw has over 16 years of experience in brand management and has previously served as the Chief Brand Officer of AirAsia and airasia Superapp where he successfully led several strategic branding initiatives that resulted in significant revenue growth.
Thrilled to launch a new entity, Rudy Khaw, CEO, airasia brand co. said: “We have plans to take our brand to even greater heights. Through abc., we will explore new and exciting ways to connect with people through expanding airasia's brand influence across diverse industries, unlocking its true potential."
Tony Fernandes, CEO of Capital A said: " I am confident that with Rudy's expertise in brand management and his proven ability to drive growth, we will be able to find new spaces for people to express brand love and loyalty. By diversifying into licensing, merchandising, and content creation, we will set new benchmarks in brand development and extend our brand's relevance and create meaningful experiences beyond transactions for millions of airasia fans worldwide."
To propel the airasia brand to new heights, abc. will focus on the primary areas of development, including strategic brand licensing, brand collaboration and merchandising opportunities in the travel-related and lifestyle sectors, as well as content creation which will allow the brand to amplify exposure, reach wider audiences and add tremendous value to the airasia ecosystem.