Riyadh Air has partnered with regenerative tourism destinations developer Red Sea Global (RSG). The memorandum of understanding (MoU) signed between the two will see the companies supporting each other on brand and marketing activations leading to greater visibility and recognition for each.
"We’re elevating awareness of both Riyadh Air and The Red Sea and over time, this foundation opens the door for deeper collaboration,
including integrated travel experiences that bring the promise of regenerative tourism closer to global travellers," said Riyadh Air CEO Tony Douglas.
Red Sea Global group CEO John Pagano commented: “By sharing compelling content and campaigns, we're not only increasing visibility but creating deeper emotional connections with global audiences.”
The agreement will allow for improved connectivity for Riyadh Air to RSG's destinations. As part of the partnership, Riyadh Air guests will be given exclusive offers and packages at The Red Sea resorts.