Kenya Airways has cuts its fare by 22% on the saturated Nairobi-Mombasa route in a bid to steal market share.
The airline has slashed fares to Sh6,200 from Sh7, 999 on the route having come down from Sh12,300 in October—making it the cheapest airline on the route. Rival budget carriers, JetLink and Air Kenya, which have been dominating the route, have said they cannot cover their operating expenses at such a low price.
JetLink and Air Kenya charges minimum fares of Sh10,500 and Sh11,000 respectively on the route. The larger Kenya Airways can afford such low prices due to economy of scale allowing it to subsidise some of its domestic routes.