Julius Bear has entered a new partnership with Cathay Pacific to promote the use of sustainable aviation fuel (SAF), as part of the airline’s corporate SAF programme.
“As one of the early adopters of SAF in Asia, Cathay Pacific is excited to partner with Julius Baer, our first Swiss-headquartered partner, to accelerate the use of SAF to enable business travel in a more sustainable way,” said Grace Cheung, general manager sustainability at Cathay Pacific.
This is Julius Bear’s first SAF partnership outside of Europe following a collaboration with SWISS and Lufthansa Group that was launched in 2023.
“This partnership with Cathay Pacific underscores the importance of Asia to Julius Baer and reinforces our commitment to sustainability and reducing the environmental impact of our air travel,” said David Shick, Market Head Greater China Hong Kong and Branch Manager Hong Kong at Julius Baer.
The collaboration between the two companies marks the latest move in the aviation industry transition to a more sustainable future in Asia.