With the appointment of previous president Robin Hayes as the new chief executive of JetBlue, analysts at Barron’s suggest that the airline’s shares, which have struggled compared with their airline peers this year, could make sharp gains.
Analysts expect Hayes to focus more on profitability, and "new prices and changes to some amenities could pay off handsomely for shareholders," said Barron’s. Analysts expect that JetBlue shares to rise to $15 but only if it initiates bag fees and other means of generating revenue. JetBlue shares closed at $10.58 on Friday.