Icelandair states that it has decided to streamline its organisational structure to facilitate stronger performance. The carrier is combining its customer and revenue divisions into a single commercial division, to better focus on the customer experience. Heading this new commercial division will be Tómas Ingason as chief commercial officer (CCO). Sylvía Kristín Ólafsdóttir will move from the role of chief customer officer to the role of chief operating officer (COO). Jens Bjarnason will step down as Icelandair’s COO. He will continue working at Icelandair as a senior advisor and will report directly to the company’s President & CEO.
“These changes are a part of our journey to drive performance while we realize our ambitious plans and seize the opportunities we see in our markets going forward,” says Bogi Nils Bogason, CEO Icelandair. “Creating a unified Commercial division will align our commercial activities, both around our core strategy where the customer is always at the centre and our continued focus on strong revenue generation. Tómas, who has led commercial functions at Icelandair and within the aviation industry over the past years, will now take on an expanded leadership role. Sylvía brings her broad experience in operations, network management and from leading the Customer division over the past 18 months to her new role. Jens has extensive experience in the aviation industry and from within Icelandair over the past decades. He will support the Chief Operating Officer during the transition period and take on an important role in ensuring the successful implementation of the Airbus aircraft into Icelandair’s operations in the next years, in addition to other strategic projects.”
As CCO, Tómas Ingason oversees a team responsible for Icelandair’s global network, revenue management, customer service & engagement strategies, marketing, sales, and partnerships. He has served as chief revenue officer since 2021 and served as chief information officer/chief business development officer of the company from 2019-2021. Before joining Icelandair, he was CCO of WOW air in 2018 and director of rapid digitization at Arion Bank between 2016 and 2018. He was chief business development officer of WOW air in 2014. Prior to that he was management consultant at Bain & Company and served as director of revenue management and pricing at Icelandair for several years.
As COO, Sylvia Kristín Ólafsdóttir manages a team overseeing the day-to-day operations on the ground and in the air. Ólafsdóttir served as chief customer officer at Icelandair since 2022. Prior to that she has served as managing director of business development and marketing at Origo. Sylvía first joined Icelandair in 2018 and served as director of operations support and later as director of network planning & scheduling. She worked at the energy company Landsvirkjun from 2015 as the Head of its Geothermal Department. Prior to that, Sylvía worked for Amazon in Europe for five years.