Finnair is planning to renew its Finnair Plus loyalty program by introducing Avios as its new loyalty currency in early 2024 with an aim to bring new opportunities to new and existing members to use the programs loyalty points.
The Finnair Plus program will be based on spend-based platform and feature new milestone benefits to enable members to get extra rewards like additional upgrade etc.
And as an extra incentive the members will also receive complimentary internet access for messaging as a new benefit short-haul European flights operated with the narrow-body Airbus fleet, regardless of their tier status.
The Finnair Plus loyalty program has over four million members worldwide and was first launched in 1992.
Ole Orvér, chief commercial officer, Finnair said: “2024 marks the start of a new era with our loyalty program, with new benefits and improved options for our members to use their earned Avios – both within Finnair and IAG Loyalty’s partner network. The move to a spend-based program rewards customers directly for their spend, just like many retail loyalty programs do. These moves allow us to leverage the full potential of our loyalty program and make it attractive to a wider audience.”
“Finnair’s adoption of Avios is a recognition of the global significance of the currency, and the incredible value it has for members worldwide,” commented Adam Daniels, chief of IAG loyalty. “They join a leading global network of airline partners, including British Airways, Iberia, Aer Lingus, Vueling, and Qatar Airways”
Finnair will also increase the number of award seats and guarantee at least four award seats on Finnair flights within Europe and eight on Finnair long-haul flights. The airline will adopt Avios as the new loyalty currency from 2024.