Etihad Guest, the loyalty programme of Etihad Airways, has introduced a series of sustainability-focused initiatives to reward members for making ‘green’ choices and providing options to reduce their own carbon footprint.
Conscious Choices is the new range of sustainable initiatives offered by the Etihad Guest programme, where travellers wishing to fly and spend more consciously and sustainably can now earn Tier Miles, and other rewards, for making sustainable choices.
Empowering Etihad Guest members to travel with a lighter carbon footprint, Conscious Choices rewards travellers with Tier Miles and additional benefits for carrying less baggage on board and offsetting their flights’ carbon emissions using Etihad Guest Miles.
Members can also choose to ’go green’, by opting for a digital membership card instead of physical.
Etihad is the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground. Members’ sustainable behaviours are already being captured so they can be rewarded for offsetting their flights with Miles and purchasing sustainable products in the Reward Shop, while the full programme and benefits will go live in January 2022.
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “Etihad’s commitment to sustainability sits at the core of our business, and we’re pleased to welcome our 8 million members to jump on board this journey to sustainability. Empowering our Members to offset their personal travel or shopping in a sustainable way, and be rewarded for it, gives the Etihad sustainability programme even more weight.
“While Etihad has focused on developing technology and innovative solutions for operational efficiency that will actively reduce the CO2 emissions of flying, we have placed an equal focus on the guest. To that end we have been developing our sustainable loyalty programme for the last year, listening to member feedback and taking into account their priorities and expectations for travel. Through this we have refined a programme that will provide members with the ability and incentive to travel more sustainably, while further reinforcing our position as a planet-conscious travel and lifestyle brand.”