Alaska Airlines has appointed Eric Edge as vice president of brand and marketing for both the Alaska Airlines and Hawaiian Airlines brands.
Edge joined Alaska Airlines in 2022 as managing director of marketing and advertising, leading the transformation of Alaska's premium business strategy.
Andrew Harrison, executive vice president and chief commercial officer at Alaska Airlines commented: "Eric's proven leadership and strategic approach to building brands make him the ideal choice to guide our marketing efforts as we continue to elevate the travel experience for our guests and drive healthy revenue growth."
This appointment comes as Alaska Airlines continues to advance its integration with Hawaiian.
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