Datalex achieved an important milestone with IATA Airline Retailing Maturity index (ARMi) certification for three pricing capabilities. With this certification, IATA stated that airlines can unlock greater value to the customers with improved differentiation of products, offers, and prices.
Commenting on the new certifications, Conor O’Sullivan, Chief Product Officer at Datalex, said: “This is a significant milestone in our advanced retailing strategy for airlines. Our latest ARMi certifications bring us further on the journey to truly differentiated offers with competitive and optimal pricing and further recognize our proven ability to deliver rich retailing capabilities for airlines across both the direct channel and NDC. The benefits to our airline partners in terms of content differentiation, greater offer and pricing control, and increased channel consistency, reinforce Datalex’s status as the industry’s leading digital retail partner.”
Datalex provides continuous pricing, AI-powered pricing that generates infinite price points for more customer-centric pricing. Dynamic Price Determination which is real-time calculated prices based on the customer’s shopping context and Pre-defined Price points with Dynamic Price Adjustments that enables the use of discounts and mark-ups to create more price points.