Cirium has introduced a new product to aid the aviation industry accelerate its digital transformation and sustainability goals. The new capabilities that Cirium now offers, include accurate CO₂ emissions forecasting for flights, situational awareness of aircraft, in-depth advance booking analysis, and analytics tools that help assess the value and carbon footprint of an aircraft fleet.
Cirium claims that with the new product, airlines will be able to run more in-depth operational analyses for strategic decision-making and mitigate upcoming flight disruption and airports will be able to analyze global booking and demand data to optimize marketing campaigns and spend.
Besides the Booking tool providers will be able to provide accurate CO₂ emissions insights in pre-travel information while the aircraft lessors and banks will be able to benchmark aircraft CO₂ emissions to inform sustainability targets, Cirium claims.
Jeremy Bowen, CEO of Cirium, said: “Cirium continues to increase its investment in data science and emerging technologies that are creating new, high value analytics. Cirium is committed to supporting the digitalization of the aviation industry as it rebounds after turbulent few years, enabling businesses to make critical decisions around airline operations, mitigating disruptions, offering advanced information pre-travel, and making better aircraft investment decisions which meet fuel efficiency targets.”