Cathay Pacific has rebranded its cargo business as Cathay Cargo aligning with the airline’s overarching brand redesign. The airline claims that the new brand name reinforces the existing strong brand association and perceptions held by its customers
Group chief executive officer Ronald Lam said: “Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub.”
Director Cargo Tom Owen said: “Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world’s greatest service brands. Continued investment in technology and logistics will solidify our position as a leading player in the industry.”
Cathay Cargo’s website has been revamped as a part of the rebranding campaign to reflect the brand ethos, and enable users to easily access popular features such as booking, track and trace, and flight availability, along with recent campaign offers and featured solutions.
