Bamboo Airways has selected Amadeus as its next-generation technology partner for revenue management and digital experience. According to Amadeus, the Altéa PSS solution will equip Bamboo Airways with modern, efficient reservation services for front-line employees to aid customers in purchasing, changing, and using services from the airline.
Nguyen Manh Quan, CEO of Bamboo Airways, said: “Cooperating with a critical partner like Amadeus is the first step in the digital transformation of Bamboo Airways to improve the technology systems and leverage customer experiences. Our adoption of the Altéa PSS and other digital solutions marks a crucial breakthrough in our business strategy, thus creating a launch pad to thrive in international markets, join the world’s major airline alliance down the line, and affirm our global status.”
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus said: “Bamboo Airways is joining a community of the world’s leading airlines and we are honored to welcome the carrier to the Amadeus family. We believe our advanced technology will enable Bamboo Airways to become one of the leading airlines in Asia by delivering a best-in-class travel experience for its passengers.”
Bamboo Airways will also implement Amadeus’ Network Revenue Management solution, powered with Artificial Intelligence capabilities to boost revenues across its network as it builds routes through connecting hubs, codeshares, and partnerships. Amadeus claims that the solution works on sophisticated algorithms, that enable live data and customer choice modeling thus helping Bamboo Airways to efficiently forecast passenger demand and willingness to pay while helping to react quickly to changing market conditions.