airBaltic said it has seen strong demand for its business class upgrade bidding service, noting that it has contributed a "significant boost” to revenues.
The airline said that since its launch, over 7,500 passengers have successfully used the service to bid for upgrades. airBaltic introduced the service in December 2024, in partnership with ancillary revenue solutions provider Plusgrade
"Since introducing this service, we’ve seen steady growth in our business class passenger numbers," said Natālija Kuzmina, vice president of customer experience & insights. "It gives travellers more flexibility and access to premium travel options, while also improving our commercial results.”
airBaltic currently offers a business class service on all scheduled flights.