Air Canada and Amadeus expand partnership

Air Canada has expanded its long-standing partnership with Amadeus for an enhanced travel retail experiences with personalized and tailored offers. As a part of the deal, Air Canada will now have access to Amadeus’ full range of NDC sourced content through Amadeus Travel Platform by leveraging Altéa NDC, Amadeus’ IT solution.

Additionally, the airline’s traditionally sourced content (EDIFACT) will be available worldwide to travel sellers and corporations that utilize the Amadeus Travel Platform

“Amadeus and Air Canada have a long-standing history of partnering to improve the travel experience and empower travel sellers,” said Mark Nasr, Senior Vice President, Products, Marketing & eCommerce at Air Canada. We’re proud to take this significant next step by offering our NDC content for the first time through a GDS. Now Agencies and Travel Buyers will have access to our most complete range of content and be well-equipped for the introduction of new products and capabilities.”

Air Canada will benefit from a single passenger name record (PNR) for managing the end-to-end passenger experience. Other advantages include increased efficiency and seamless integration of Altéa NDC with the Amadeus Travel Platform, enabling travel sellers to efficiently shop, book and manage NDC-sourced travel content.

“We’re pleased to build on our strategic partnership with Air Canada, providing the airline technology to manage distribution of its NDC content with full integration through the Amadeus Travel Platform,” said Rajiv Rajian, Executive Vice President and Chief Commercial Officer, Americas, Amadeus. “With our expanded partnership, Air Canada will have the capabilities to distribute tailored and enriched offers and will provide Amadeus travel seller customers with its full range of NDC content.”

“For buyers and travellers, this means their preferred agency, whether a local independent or large travel management provider, will be able to offer a broader range of rich Air Canada content, travel options and services via the Amadeus Travel Platform at the most competitive prices,” added Nasr.