AAR has elected Hema Widhani to its board of directors, effective March 18, 2025. This brings the AAR's board from 11 to 12 director positions.
Widhani has over 20 years of experience in digital, marketing, and customer experience. She is currently Prudential Financials' chief digital and marketing officer where she manages the company's enterprise digital and customer experience portfolio. She is leading several generative AI initatives for Prudential's global insurance and retirement business. She had previously served as the company's chief customer officer.
“Widhani brings deep experience in revenue expansion and customer engagement through digital transformation and, most recently, the incorporation of AI,” said AAR's chairman, president and CEO John Holmes.
Widhani commented: “I am honoured to join the AAR board and part of the company's transformative growth strategy.”
Prior Prudential Financial, Widhani held various digital, data, and customer-focussed leadership roles at E*TRADE, Citibank, and the WPP group.