Airline

JetBlue tries to perk up loyalty offering system

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JetBlue tries to perk up loyalty offering system

JetBlue has revamped its passenger loyalty programme with what it said are "new perks and more choices" to reward customers who book hotels, rental cars and other non-flight extras. “Our loyalty program must serve the needs of the JetBlue customer today, many of whom look to us as more than just a...

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