Airline

AIR INDIA DRAFTS IN AD AGENCY FOR MARKETING BLITZ

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AIR INDIA DRAFTS IN AD AGENCY FOR MARKETING BLITZ

Air India has shortlisted four agencies to help it resurrect the brand image of the airline which suffered following huge losses and employee strikes. The four agencies — Draft FCB Ulka, Inter Publicity Private Limited, Crayons Advertising and Saatchi and Saatchi — were narrowed down this month ...

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