Norwegian and Strawberry ink joint loyalty platform agreement

Norwegian and Strawberry have fully agreed on a joint platform for their collective 10-million-member strong loyalty programmes, Norwegian Reward and Strawberry, formerly known as Nordic Choice Hotels, following an initial announcement made in June 2023. With this full agreement, Norwegian and Strawberry will each hold 50% ownership of the joint company from the start. A market launch is targeted for the second half of 2024. Following this revised transaction structure, the agreement with the financial service partner Avida will be revised to support the structure of the joint venture. Geir Karlsen, CEO of Norwegian, said: “I am very pleased that