IAG invests in seat auction platform SeatBoost

International Airlines Group (IAG) has invested in US startup and seat auction platform SeatBoost. The platform offers passengers the chance to bid for premium seating made available by airlines. The company claim it not only allows for customers to be engaged as they bid for premium upgrades, it also generates revenue on seating that would “otherwise spoil”. SeatBoost said the funding from IAG marks an important stage in its development. “This collaboration not only supports our vision but also helps us accelerate our growth and innovation,” said SeatBoost CEO Kevin Stamler. “Our aim is to enhance data-driven insights to create