Thai Airways has expanded its relationship with Amadeus, selecting advanced retailing solutions. These include Altea NDC, Air Dynamic Pricing, and Anytime Merchandising.
The solutions offer more personalised, consistent, and context-aware offers across all channels.
“This technology investment represents a significant step in Thai Airways’ transformation," said Thai CEO Chai Eamsiri. "It strengthens our retailing capabilities, enabling us to offer passengers more relevant choices and a consistent experience across our digital channels.”
“This agreement is a milestone in our long-standing cooperation, and we look forward to working hand in hand with Thai Airways on its transformation journey,” said Amadeus EVP travel unit and managing director, Asia Pacific Javier Laforgue.