Virgin Australia has signed Sabre’s Revenue Optimiser and Dynamic Availability solutions to help it to quickly sense and respond to evolving market conditions with real-time data insights.
“We’re operating in a very different world today than the landscape of just a few years ago,” said Dave Emerson, Chief Commercial Officer, Virgin Australia. “So, it was important to us to adopt a new approach to demand forecasting and inventory management. Using these tools enables us to intuitively analyse and respond to evolving market conditions.”
“We’re thrilled to have successfully implemented these solutions for Virgin Australia, so that they can move further into 2023 with advanced decision-making capabilities,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “These tools enable Virgin Australia to make a sea-change towards enhanced airline retailing.”
According to Sabre, the Dynamic Availability will help Virgin Australia quickly respond to changing market dynamics with recommendations for pricing and inventory availability based on real-time marketplace data while the Revenue Optimiser will improve forecast accuracy and optimise demand-based pricing, with a real-time view of performance and network partner data.
