Virgin Australia has selected Sabre to power its future New Distribution Capability (NDC) connection. Virgin Australia will be using Sabre’s NDC IT capabilities, together with its Global Distribution System (GDS).
“It was vital to us that we chose the right, future-focused technology partner to enable us to create tailored, customised offers in real time, and position those offers in the right distribution channels at the right time, to the right travellers,” said Dave Emerson, Chief Commercial Officer, Virgin Australia. “Investing in our distribution and retailing capability is crucial to enable a modern airline retailing strategy that’s fit for purpose for today, tomorrow and for the longer term. We’re pleased to be partnering with Sabre as our NDC IT technology provider, so we can take a clear step forward in our retailing and distribution evolution.”
“We’re thrilled to continue to enhance our relationship with Virgin Australia,” said Kathy Morgan, Vice President, Product Management, Distribution Experiences, Sabre Travel Solutions. “NDC is a key priority for Sabre and the global travel industry because it lays the groundwork for future airline retailing based on Offers and Orders. What is important for Virgin Australia is Sabre will be supporting both the IT and distribution sides of the NDC equation for the airline, giving them a holistic set of solutions and a clear NDC roadmap for the future.”