Sabre, the software and technology provider that powers the global travel industry, has strengthened and expanded its relationship with Virgin Australia to allow the carrier to deliver improved retailing capability. Through Sabre’s scalable, intelligent solutions, Virgin Australia will be able to create fares and offers alongside a future-focused distribution strategy to get those offers in front of the right buyers and travellers.
“We’ve had a strong and highly successful relationship with Virgin Australia for many years, so we’re delighted to build on that foundation with this augmented agreement,” said Roshan Mendis, Chief Commercial Officer, Sabre. “Adding this suite of solutions will enable Virgin Australia to step into the future of modern airline retailing and demonstrates that Sabre technology is the choice of ambitious, future-focused airlines.”
Under the new strategic agreement, the carrier will deploy Sabre Air Price IQ and Sabre Ancillary IQ – two intelligent retailing solutions from its Retail Intelligence suite designed to help airlines increase traveller satisfaction and improve revenue management optimization. Powered by Sabre Travel AI, these solutions will enable Virgin Australia to use flight and market insights combined with advanced machine-learning models to move from static pricing rules to intelligent real-time airfare and ancillary offers.
Virgin Australia and Sabre have also renewed their multi-year distribution agreement to ensure Sabre-connected travel agencies can continue to shop, book and service Virgin Australia’s air and ancillary offers with speed and scalability.
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