Turkish Airlines launched its package holiday brand globally at a launch event held in London. The brand is offering over 200 destinations across 60 countries.
“Passengers travelling outbound from Türkiye have enjoyed the convenience of booking their entire trip through Turkish Airlines Holidays,” said Turkish Airlines CEO Bilal Eksi. “Now, we are extending this seamless experience to travellers worldwide, making holiday planning easier than ever while strengthening our global presence.”
Turkish Airlines Holidays will expand to markets including the UK, Europe, South Korea, Mexico, and Australia.
The package holiday brand is preparing for its launch in the US in the coming months.
Turkish Airlines partnered with HBX and PerfectStay to bring the expansion together.
“Through this collaboration, passengers can now enhance their journeys by combing flights with our extensive global inventory of accommodations, transfers, car rentals, and experiences – powered by PerfectStay’s advanced packaging technology – to create this ideal gateway,” said HBX CEO Nicolas Huss.
The brand competes with the likes of TUI, Jet2, and easyJet’s package holidays. easyJet holidays recorded a profit before tax of £190 million for the 12 months ended September 30, 2024.
Speaking to Airline Economics at the event, Turkish Airlines chief commercial officer Ahmet Olmustur said the company is aiming for daily 300 package sales, which he said “makes sense” for the airline and also will help increase its capacity “worldwide”.
“We have 11 focus countries, and nine of those are in Europe and the rest are in the US and Canada,” he said. “We’re going to focus this product on those countries where we believe there’s a huge potential for the package product.”
While the likes of TUI partners with various airlines as part of its package deals, Olmustur said the packages will just be “purely Turkish Airlines” alongside its partnership with HBX and PerfectStay.
Olmustur said the talks are still going on in regards to its upcoming 225 Boeing aircraft order, and is still working on pricing negotiations for the engines.
The airline’s chairman Ahmet Bolat had told a closed media group at last year’s Farnborough Airshow event in July that its upcoming order for 150 737 MAXs and 75 787s – totalling 225 aircraft from Boeing – had been delayed with engine pricing negotiations proving to be an issue. He had added at the time that the airline was “close” to a deal.
Since the Farnborough event, Boeing was hit with a seven week machinist strike at its Seattle and Portland factories, heavily disrupting its production.
A person familiar with the matter at the event said deliveries for the upcoming Boeing order would likely be from 2030 – depending on Boeing delivery delays.
The order would be similar to its December 2023 order for 220 Airbus aircraft, consisting of 150 A321neos and 70 A350s.