Transavia France, the low-cost carrier, part of the Air France-KLM Group, is partnering with Planitas, the data services partner, to support the airline’s ancillary revenue efforts by leveraging the value of its own data to drive optimised customer centric offers.
This partnership will transform Transavia France’s price decisioning by delivering customer centric offers that lead to higher ancillary revenue yield, increased customer satisfaction and a net increase on total revenue to drive Transavia’s price decisioning capability.
“We are delighted to team up with Planitas,” says Nicolas Hénin, Chief Commercial Officer at Transavia France. “This partnership is in line with our growth and development trajectory. With the aim of maximising our ancillary revenues, our teams will benefit from a technical solution around dynamic pricing, and will be able to identify new opportunities for customer-centric offers.