THAI Smile has signed a new distribution agreement with Sabre Corporation to enable the airline to reach Sabre’s global network of travel agencies. According to Sabre, this deal with help to support the airline’s hybrid growth strategy by enhancing its geographic reach and targeting new leisure and corporate traveler segments, while providing travel agents with increased options to create optimal experiences for their clients.
Thamanoon Kuprasert, Acting Chief Executive Officer, THAI Smile Airways, said: “We are elated to be able to distribute our fares and offers through Sabre’s extensive global marketplace at this pivotal time for Thailand tourism. Now that Thailand has fully re-opened to the world’s tourists, the implementation of our distribution agreement with Sabre is perfectly timed to enable us to help strengthen Thailand’s position as a top tourist and business destination.”
Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales at Sabra, said: “As we look forward to furthering industry recovery and growth around the world, it is essential that all airlines, whether full service, low cost, or hybrid, have the right distribution strategy, and the right technology partner, to get their content in front of the right customer. We are thrilled to be marking THAI Smile’s tenth anniversary by welcoming them to Sabre’s global travel marketplace.”
THAI Smile is a subsidiary of Thailand’s flag carrier Thai Airways International.