WestJet Airlines is gearing up to launch Swoop, its new ultra-low cost airline tomorrow (June 20), which will make its maiden flight from Hamilton, Ont. on a trip to Abbotsford, B.C.
"From my perspective coming into this fresh — I've been in Canada four months now — I personally believe there's a huge opportunity in Canada," said Swoop president Steven Greenway.
By discounting travel, Swoop, is one of the low-cost carriers that hopes to attract Canadian passenger who regularly cross the US border to catch flights from airports in Buffalo and Plattsburgh, N.Y., and Birmingham, Wash.
"From our perspective there's the opportunity to fill a gap, there's an opportunity to stimulate demand, there's an opportunity to welcome Canadians back from crossing the border. We believe there's a significant enough market to be able to thrive," Greenway said.