Airline

STRATEGIC AIRLINES REBRANDS AS AIR AUSTRALIA

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STRATEGIC AIRLINES REBRANDS AS AIR AUSTRALIA

Strategic Airlines is rebranding to become new low-cost brand Air Australia in a bid to take advantage of Virgin Australia’s repositioning and the brand damage to Tiger Airways Australia.

The airline will move to its new low-cost business model from October 30 and will launch services to Honolulu from Brisbane and Melbourne in December.