Filipino airline Airphil Express’ first international route will be Singapore, said Alfredo Herrera, the airline’s senior vice president for marketing and sales. as its first international destination because of its potential for “Consumer traffic to Singapore has increased significantly over the past couple of years due to the growth in tourism brought about by the investments in infrastructure that the Singapore government had aggressively undertaken these past years. We expect growth trends to continue which is why we are investing in this market.’’
Singapore has a large Filipino population but Airphil Express hopes to attract a wider market. “We chose Singapore because of its strategic value. We see strong potential in the tourism market from Singapore to the Philippines to explore the beaches, diving, mountains and cultural diversity that the country has to offer,’’ said Herrera.