Tourism Australia and Singapore Airlines have signed a three-year agreement to promote business events travel to Australia. As a part of the agreement, Tourism Australia and Singapore Airlines will jointly deliver marketing and promotional trade activities within Asia and the United Kingdom to promote Australia as destination for business events.
Prior to the pandemic business events was a strong performing sector for Australia with 1.04 million arrivals, spending A$4.5 billion for the year to 31 December 2019.
JoAnn Tan, senior vice president marketing planning, Singapore Airlines, said, “Australia has always been an attractive and popular destination for both leisure and corporate travellers, and Singapore Airlines remains firmly committed to keep Australia connected to the world. With our 111 weekly services between Singapore and seven points in Australia, coupled with our extensive passenger network, we are pleased to support efforts in promoting business events travel to Australia.”
The activities will highlight Australia’s strengths as a business events destination including its iconic and diverse landscapes, award winning venues, unique experiences and friendly people with fresh perspectives.