Singapore Airlines (SIA) has partnered with OpenAI to jointly develop and implement an advanced generative artificial intelligence (GenAI) solutions for the airline. SIA called it the “first of its kind collaboration” between OpenAI and a major airline.
The AI tools will be able to interpret text, audio, diagrams, and videos to augment SIA's customer servicing capabilities, as well as streamline processes to improve operational efficiency and staff productivity.
Initially, OpenAI will assist SIA in improving its existing AI-powered virtual assistant found on its website, allowing it to offer “smarter, more personalised support” to customers.
In addition, staff at the airline will benefit from an AI-powered virtual assistant designed to automate routine processes and provide guidance on operational tasks.
“By harnessing cutting-edge AI solutions, we will enhance operational efficiency and staff productivity, and elevate the end-to-end customer experience, helping the SIA Group retain its industry-leadership position," said SIA SVP for information technology George Wang.