Saudi Arabia's national flag carrier has launched its a beta version of its new digital platform powered by artificial intelligence (AI), the Travel Companion. It is a part of its two-year plan to innovate the travel industry through digital initiatives.
""We are thrilled to introduce the Travel Companion, a game-changer in the airline industry that will revolutionise the digital travel experience,"" said Saudia Group director general Ibrahim Al-Omar. ""This platform, resulting from our ongoing collaboration with Accenture, signifies our forward-looking approach to providing guests with unparalleled convenience and flexibility.""
The digital platform is intended to be a cohesive and personalised solution that allows users to book concierge services such as hotels, transportation, restaurants, activities, and attractions. It aims to eliminate the need for users to switch between platforms to reach these services. It also adds connections with transportation platforms and various train companies for seamless travel.
Saudia hopes to add features like voice command and digital payment systems. Its endgame goal for the Travel Companion is for it to become the go-to travel application.
Saudia launches beta version of new digital platform
