Pakistan International Airlines (PIA) has extended its multi-year Global content distribution agreement with Sabre Corporation. As a part of the agreement PIA will continue to have full access to Sabre’s extensive global seller network.
Air Vice Marshal Muhammad Amir Hayat, Chief Executive Officer, Pakistan International Airlines, said: “We are delighted to have reaffirmed and strengthened our relationship with Sabre with these two renewals so that, together, we can move forward with our plans to not only grow PIA’s footprint and revenue, but also to facilitate growth in the wider Pakistan travel ecosystem.”
Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales, Asia Pacific, said: “As the travel industry recovery continues apace, it’s vital that the travel agency community in Pakistan can access Sabre’s advanced global suite of solutions and services. We are excited about the growth trajectory of the Pakistan market and the future prospects for Sabre, PIA and this joint venture.”
Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales, said: “Airlines are placing more emphasis than ever on how they create the right fares and offers. But what is also essential is that airlines have the ability to get those offers in front of the right travel sellers and passengers at the right time. The extension of our Global Distribution System (GDS) agreement with PIA means the airline will benefit from Sabre’s extensive and effective global distribution network, while Sabre’s network of travel sellers will continue to have access to a full range of PIA’s domestic and international content.”
Apart from this agreement, PIA will also continue to work with Sabre in a joint venture to better market and sell its content using Sabre’s advanced technological solutions to Travel Agents across Pakistan.