Sabre Corporation signed a multi-year distribution agreement with Scandinavian Airlines (SAS) expanding its long-standing relation with the airline.
As a part of the agreement, Sabre-connected agencies can retain competitive access to SAS’s fares and offers through the extensive Sabre travel marketplace, while also giving SAS the ability to distribute future NDC content.
Kati Andersson, vice president, digital transformation, Scandinavian Airlines said: “We want to enable our travel agent partners to provide our customers with the best possible offers and experiences. So, it is essential for us to work closely with the right travel technology partner to empower us to get the right offers in front of the right people. Our enhanced distribution agreement with Sabre will allow us to take the next step in our retailing journey, while ensuring that travel agencies will have more options to access our rich content using both traditional and NDC technologies.”
Sabre claims that this enhanced agreement will support the airline’s new distribution model, which aims at providing travellers with rich, relevant SAS offers through NDC in addition to EDIFACT, both through the direct and the indirect channel.
Alessandro Ciancimino, vice president, airline distribution, Sabre added: “It’s our goal to broaden content and distribution options for our agency and airline partners in important geographies and marketplace segments globally. We’re confident that Sabre is uniquely positioned to solve the travel ecosystem challenge of providing a unified technology solution for all key industry participants that brings together EDIFACT and NDC content as we transition to a new world of Offers and Orders.”
Once activated, Scandinavian Airlines will join more than 15 carriers that are already distributing their NDC content through Sabre’s global distribution system (GDS).
“Going beyond NDC is a key priority for Sabre as part of our objective of helping airlines succeed with Offer and Order-based retailing,” added Kathy Morgan, vice president, product management, Sabre Travel Solutions. “We’re delighted to work with SAS to release its NDC offers in the coming months.
“While NDC bookings are still scaling, this agreement with SAS is yet another demonstration of Sabre’s commitment to enhancing global travel retailing, while driving value and serving the diverse interests of the entire travel ecosystem.”