Travel software company Sabre and Virgin Atlantic have "reaffirmed their long-standing relationship with the renewal of their global distribution agreement", according to a statement by Sabre.
Sabre is to "offer enhanced Virgin Atlantic content through its GDS marketplace, as well as the future ability to retail NDC offers" as part of an "expanded agreement" that will mean "richer access to Virgin Atlantic's broad range of products and offers" for hundreds of thousands of travel agencies
"Sabre is a trusted, long-term partner and we look forward to further enhancing our collaboration, to help us elevate our global distribution strategy and support the ever-evolving needs of our airline and our customers." said Juha Jarvinen, the airline's chief commercial officer.
"Our renewed agreement is testament to the commitment of both Virgin Atlantic and Sabre to providing rich content through our global distribution network, and highlights Sabre's commitment to meeting the unique needs of our airline customers and our travel buyer partners," said Jean-Vincent Teuler, vice president, airline sales, EMEA, Sabre Travel Solutions.