Travel software and technology business Sabre is to make Finnair's "new distribution capability" (NDC) content available via its global distribution system.
The two companies renewed their long-term distribution agreement that covers both NDC and "traditional" content., the Texas-based Sabre announced, adding that the Finnish carrier was the first European airline to put NDC on the Sabre system.
"As travel recovers, travel companies' interest in realising a future state that is more personalised, scaleable, and flexible has grown," said Kathy Morgan, vice president of channel delivery, Sabre Travel Solutions.
"2023 is set to be a key year for our NDC scaling, and we are excited to take this next step in our NDC journey, improving our customers' booking experience and bringing about meaningful change in the travel sector," said Jenni Suomela, vice president of global sales & channel management, Finnair, which Sabre said is the first European airline to distribute its NDC content through the Sabre marketplace.