Riyadh Air has signed a strategic partnership with Saudi Arabian online travel agency Almatar.
The partnership will allow the Saudi startup airline to directly integrate with the agency's retailing capabilities.
“Riyadh Air is committed to redefining the air travel experience by setting a new global standard through continuous innovation," said Riyadh Air chief commercial officer Vincent Coste. "Partnering with Almatar allows us to expand our reach and deliver dynamic travel experiences that align with our digital-first strategy.”
The airline said the partnership will allow for real-time pricing, personalised offers, and seamless booking across its international network.
Almatar CEO Faisal AlRajhi commented: “This milestone reflects Almatar's commitment to delivering innovative travel solutions and strengthens our position as a tech leader among global online travel agencies.”
Users of Almatar will be able to gain early access to Riyadh Air's flight inventory, loyalty programme integration, and ancillary services.