Qantas is establishing a new product innovation centre in Adelaide to accelerate the delivery of digital experiences to its customers.
The new centre, supported by the South Australian Government, will be based in Adelaide's Central Business District (CBD) and will open in March 2026.
The centre will allow the airline to bring “more critical innovation and technology skills in-house”. This will support the growth of its domestic and international network to new customer experiences and AI tools.
“Technology and AI is critical to lifting the customer experience at every part of the journey, from booking to inflight and baggage collection," said Vanessa Hudson, CEO of Qantas Group.
"This new hub will bring the best Australian skilled talent together to build digital products and experiences that make travel easier and more personalised.”