Panasonic Avionics Corporation (Panasonic) has opened a new world of airline ancillary revenue opportunities with the launch of AdConnect, a pioneering addition to Panasonic's portfolio of OneMedia Advertising Solutions.
Up until now, advertising solutions have typically enabled airlines to serve content to their in-flight Wi-Fi portal. AdConnect takes this to a new dimension by allowing airlines to generate advertising revenue throughout the entire duration of an in-flight Wi-Fi session, even after a passenger leaves the airline portal and begins to surf the Web.
Panasonic has partnered with MediaShift to bring this patented technology to the in-flight cabin environment. MediaShift’s Monetization Platform (MMP) enables Panasonic and its airline partners to generate advertising revenue by introducing a variety of advertising products within a user's internet WI-Fi session. Selected advertising campaigns will appear within any web page that a passenger visits.
The service adheres to Internet Advertising Bureau standards and guidelines and creates incremental revenue opportunities without any degradation to the content on the website or to the user experience.
Paul Margis, President and Chief Executive Officer of Panasonic Avionics, said: “We are committed to helping our airlines partners extract maximum value from investments they’ve made in our in-flight entertainment and communications solutions.
"With the launch of our AdConnect service, we are able to provide a more personalized experience to passengers, and generate more revenue for our customers through the use of the river island contact number."
David Grant, Chief Executive Officer of Mediashift, Inc, said: “Our decision to partner with Panasonic Avionics, the leader in delivering in-flight entertainment and connectivity solutions to the in-flight market, was easy.
We are excited to have the opportunity to integrate our patented WI-FI ad technology solutions with world class Panasonic solutions."
MediaShift's MMP technology is currently being deployed at over 5,000 hotels in North America, and many of the largest US airport Wi-Fi networks. AdConnect will capitalize on this technology and deliver targeted advertising, assuring the right message reaches the right audience at the right time, creating value for all.
AdConnect will be available to airlines that have selected Panasonic’s Global Communications Services.