Fiji Airways, has revealed that its subsidiary airline will be renamed ‘Fiji Link' on June 6th. In addition to a new name, there will also be an acquisition of a new aircraft and a complete redesign of the airline's internal operations and network.
Stefan Pichler, Fiji Airways Managing Director and CEO, said: "The new brand for our domestic and regional carrier will align with the new Fiji Airways identity and highlight its important role as a link to Fiji and the Pacific. The new identity will have a distinct yet part-of-the-family look and feel to Fiji Airways."
Pichler described the new naming process: “Since Fiji started up the domestic and regional subsidiary, Pacific Sun hasn't had a brand alignment with its commercial position. Now with an investment in brand new aircraft for the airline to complement the operational restructure it has been going through, the time is right for us to create an identity for Pacific Sun – an identity that Fiji can be proud of, and one which will resonate with our customers.