Norwegian has launched its new digital loyalty currency, Spenn, in partnership with Strawberry.
The two companies announced a joint loyalty platform for Norwegian Reward and Strawberry in June 2023 before announcing the arrangement of the jointly owned company was fully agreed in May 2024.
“We want to challenge established loyalty programmes with Spenn, by creating a loyalty currency that gives our members flexibility and choice beyond what is currently available in the market. Spenn will give all our, and Strawberry’s, members more and better experiences going forward,” said Norwegian CEO Geir Karlsen.
Spenn will allow users to earn and spend points across loyalty programmes, beginning with flights and hotel stays. Members will eventually be able to earn and use Spenn on new partners.
Collectively, members of Norwegian and Strawberry's loyalty programmes totals around seven million.