The Kingdom of Saudi Arabia is about to welcome another new airline after Riyadh Air. The new airline will be called NEOM Airlines and will be dedicated to serve the mega NEOM project in the north west of Saudi Arabia.
Klaus Goersch, CEO, NEOM Airline said in an article published on the airline’s website: “The airline will be focused on enabling travel for tourists, residents, and commercial partners to and from NEOM. We are there to enable the destination. Our goal is a holistic and interconnected approach, with NEOM Airlines enabling the gross domestic product of NEOM.”
The airline is expected to begin operations towards the end of 2024.
Interestingly the CEO of NEOM, Klaus Goersch is the former chief operating officer of British Airways and Air Canada.
The airline’s first commercial flight will fly out of NEOM Bay Airport, which is already open with Saudia flights domestically as well as to London and Dubai, and then from the NEOM International Airport.
“The airline will be an ambassador, a showcase for NEOM. Therefore, it has to be a very good product and it has to reflect the values of the overall project. It’s not just an airline, it’s a brand extension and a linear part of the travel experience because you remember the way you got there as well as the place itself,” added Goersch.
Looking at the strategic geographical location and the level of economic activity, with time the airline anticipates the development of a global aviation hub servicing the Middle East, Europe, America, Asia and rest of the world.
The planned megacity of NEOM is a $500 billion project is a planned futuristic city designed to be a hub for innovation, technology, and sustainable living.